What is Marketing Metal?

Marketing Metal [mahr-ki-ting met-l] noun.

1. The high-quality raw material needed to build a Radical** Job Shop

2. A brand that stands against something as much as it stands for something

3. What allows a shop to magnetize perfect-fit customers and talent

4. The courage, spirit, and fortitude (mettle) to be a leader for your community

5. The power or caliber of guns carried by a vessel of war (business)

6. The ability to shape your shop into the entity of your dreams

7. Marketing chops, as in: “Damn, that shop has some Marketing Metal”

   **Radical = Bold + Profitable + Impactful + Willing to Say NO to BS

Marketing Metal is what all Radical job shops have. It’s the stuff that makes them profitable, sustainable, and impactful. It’s what makes them Magnetic to their perfect customers and candidates.

Marketing Metal is also the name of this anti-agency. Founded to take a job shop’s raw material and shape it into the Radical Brand and Stupid Simple Marketing Machine that will set them up to thrive long into the future.

Job shops are a special breed of small business that needs a special kind of marketing support. Our process was designed to get them exactly what they need to market themselves in the most authentic, compelling way.

The world would not exist as it is today without these vital enterprises. We’re determined to help them grow and prosper by empowering them with the tools, processes, and materials they need to ROCK their marketing.

Who is behind Marketing Metal?

Marketing Metal is the brainchild of Emily Joann Wilkins–a sharp, shiny, magnetic marketer with #jobshoplife in her blood who saw an opportunity to make an impact. She noticed new shops popping up and old shops leveling up, and experience told her that they needed a new approach. Strategically partnering with talented people for specific projects, her methods ensure that customers get exactly what they need.