Your shop is too RAD for
boring marketing.
HOW WE WORK
We want to see you show up as the awesome manufacturer you’ve worked so hard to become!
To do that, you need a Radical Brand that gets perfect-fit customers and talent excited to work with you.
Do you experience any of these?
Buyers who aren’t excited to send you a PO
Sales convos that lack confidence and lead nowhere
Racing similar shops to the bottom on price
Top notch talent leaving for a better offer
A website from Y2K that’s hard to maintain
Marketing that feels random or overwhelming
If so, you might need a Radical Brand →
Your brand is so much more than just your logo.
The right branding has a massive impact on your business:
✓ Drive more and better leads
When it’s obvious from your website and marketing that you are the right solution for them, ideal customers will be excited to hit the contact button.
✓ Show up confidently
When you are proud of the way your business looks from the outside, you show up more confidently in all areas of your life and work. And confidence sells.
✓ Build trust from the start
When your messaging is consistent and authentic to who you are, you build trust from the first interaction. This leads to raving reviews, referrals, and repeat business.
✓ Attract a talented team
When job candidates know why you do what you do, how you treat your people, and all that they stand to gain from joining you, the money won’t matter as much.
✓ Get more bang for your $$$
When your brand says all the right things, your marketing will more effectively convert people into customers. This is a vital step many agencies miss.
Our BS-Free Process
→
FIT CALL
Meet Emily, talk shop, and see if you’re a good fit for our Radical process. It’s not for everyone!
THE SETUP™
Tell us where you’re at and we’ll tell you what to start doing and stop doing to get where you want.
THE BUILDOUT™
We build you a rock solid brand foundation to take you into the future, in just 1-3 days of your time.
→
LAUNCH!
We review everything together and make edits in real time to launch with everything you need.
→
SCROLL FOR DETAILS
STEP ONE
The Fit Call
Whether you are ready to get Set Up, or unsure if this is for you, everyone starts here.
A quick 15-minute call with Emily to figure it out. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
STEP TWO
The Setup™
Where the real strategy starts.
Get your shop set up for long-term success with a customized,
laser-focused marketing strategy.
We start with a deep-dive interview to understand who you are, where your shop has been, where it is now, and where you want it to go next.
Then we turn what we learn into a written brief that identifies your killer brand opportunity and provides a detailed schematic of what you need to start doing and stop doing, to make it.
The Setup™ $950
Applied to your Buildout™ if you move forward.
WHAT YOU GET:
✓ A deep-dive interview
We get to know your business, story, customers, team, goals, and what makes your shop worth choosing.
✓ A written strategic brief
Your brief identifies your killer business opportunities along with a detailed plan to help you capitalize on them.
✓ A clear path forward
You can implement the plan on your own or hire us to take care of everything for you.
STEP THREE
The Buildout™
Bring your Radical Brand to life.
At this point, the strategy is already mapped. We know your shop, your goals, your brand opportunity, and what needs to be built.
Your team doesn’t have to sit through endless meetings, manage a giant agency process, or figure out what comes next.
We keep your input focused, your time protected, and the work moving— just 1-3 days of your time.
Starting at $6,950 (including the Setup)
HOW IT WORKS:
→
Magic Hour
We reveal the brand concept, walk you through the direction, and get your feedback before the Buildout begins.
Production Window
Our team builds your website, tools, and marketing assets around the strategy we mapped out in your Setup™ brief.
The Buildout™
We meet virtually to walk you through what’s been built, make final adjustments, and train your team on how to manage your new website and tools.
→
LAUNCH!
Most shops launch their new website the next day with a Radical Brand that is ready to use.
Your shop is too RAD for
boring marketing.
A few Radical brands we’ve built:
-
![]()
“I’ve gotten more out of working with you in six months than I did in three years with the previous marketing company.”
– Johnny Goode
President of MSP Manufacturing -
![]()
“We’ve always taken a lot of pride in doing difficult work the right way, but our brand didn’t show that. This process helped us put words, structure, and clarity around what we’ve been building for 25 years. The new site actually sounds like us.”
— Gary Poesnecker
Owner of Spectrum Machine & Design -
![]()
“Emily's knack for distilling complex concepts into easily digestible formats has done wonders for my business. She is exceptionally skilled at creating strategic marketing plans and effectively communicating the true essence of a company.”
– Jim Mayer THE Manufacturing Connector and host of the Manufacturing Culture Podcast
-
![]()
"[I want] to highlight how *easy* you made the process for us. Of course, the outcome of the new branding and site delivered results, but your industry expertise helped us save a ton of time and headache along the way. instead of us handholding a generic marketing team, you brought a nearly turnkey solution. That meant we were able to focus more on growing our new business."
— Matt Bruner
President of APW
FAQs
-
It's OK! That’s exactly why we do the Setup™ so we can figure out exactly what you need to get to the level you wanna reach. Our process works for a specific type of shop owner which is why we start with a 15-minute call to see if we're a good fit.
-
Our core brand and website packages start at $13k and our average client spends $19k to get everything they need. The Radical Shop Leaders’ Club is $750/mo, or $700/mo if you pay annually.
If you’re just starting out and looking for a lower investment, we recommend the Mini Buildout where our team spends an entire day helping you get established.
-
It boils down to three things: industry clout, our razor-sharp process, and the value of what we deliver.
Branding is a long-term investment as much as a new machine or ERP system. Our pricing may be high compared to other providers because you’re getting more than just a Radical brand when you work with us.
You get a turn-key solution that’s tailored to your specific needs PLUS access to our industry expertise and ever-growing network.
-
That depends on the package you choose! From Setup through Buildout, it's typically between 4 and 6 weeks depending on photoshoot logistics.
That said, you won't hear from us much between your Setup and your Buildout dates. We lead you through every step of the process so that you can just kick back and enjoy the ride!
-
We usually have clients booked out 1-3 months ahead, so book an intro call ASAP so we can get you on our calendar! Your start dates are secured once you sign our agreement and pay your deposit.
-
Our platform of choice is Squarespace because we believe it best fits the needs of our specific type of customer, is refreshingly easy to use, and performs just as well as any other with SEO. That said, if you're set on a particular platform for whatever reason, we have a network of trusted developers we can bring in for support on your project if needed.
-
Absolutely! Having great content on your website, from the imagery to the messaging and everything between, is the number one key to attracting ideal prospects and converting them into long-term customers. Our process makes this super easy on you.
-
Yes! We offer Upgrades for Buildout customers who need additional materials or campaigns like trade shows or a new media channel. We also recommend that most of our customers join the Radical Shop Leaders Club where we teach them simple strategies for keeping their brand visible. Shops of a certain size may also benefit from an admin assistant with basic marketing skills, or we can recommend someone from our network for external support.
-
All our websites are optimied for search engines and AI. Both technologies love websites with strategic, specific, well-written content (because people spend more time on it), which is our core focus of every Buildout.
-
Well, first off, congrats! It is no easy feat so we commend you for taking the leap–you're going to crush it! If you’re well-funded and determined to hit the ground running, we’re here for that. But if you’re strapped for cash, we will look forward to working with you in another few years. In the meantime, connect with us on Linkedin and sign up for our emails for free insights and other goodies!