G28
“I’m excited… now I’m getting excited”
When Al Whatmough shared his vision for G28, Emily was all in.
Bringing manufacturers together to learn, build relationships, and strengthen the industry? Add a little skiing to the mix, and it was a no-brainer.
The Machining Summit proved there was an appetite for something different. G28 was created to support the mission beyond the Machining Summit with a brand people could immediately recognize, understand, and get behind.
Giving an idea an identity
Al already had the name, and it was a good one.
In machining, G28 is the command to return a machine home. It became the perfect metaphor for what he hoped to create: a home for the Machining Summit today, and a place where manufacturers can continue coming together as the vision grows.
Together, we developed the brand identity, messaging, landing page, and marketing materials that gave G28 a voice and introduced it to the manufacturing community.
G28 is just getting started. The vision is bigger than any one event, and while the next chapters are still being written, we're proud to have helped shape the beginning.
Keep an eye on G28.
We have a feeling this is only the start.
Wish your marketing was this RAD?
Whether you're launching something new or your business has outgrown the story it's telling, it all starts with clarity.
Book a quick 15-minute call with Emily to learn more about our Radical process. No hard sales pitch. No gimmicks. Just a conversation about where you're at, where you want to go, and whether we're the right team to help you get there.
