Onex, Inc.
“We’ve had 5 highly qualified leads in less than 2 months [since launching] which is more than we ever had in a year! Plus everyone loves our brand.”
Who says manufacturing websites have to be dull? Onex, Inc. is a bright, inspirational employee-owned company determined to Reignite the American Dream by revitalizing industrial furnaces for forge and heat treat operations. So, we were determined to build them a brand that would light up that fire for the world to see!
When Onex came to us, they had a BORING WordPress website that was painful for them to update, difficult for users to navigate, and most importantly, it wasn’t bringing in any quality leads. It made them look like mediocre amateurs, which was the furthest thing from the truth. This company is straight FIRE! They needed a brand look and website that showcased that fire.
Working with a limited budget for their initial Buildout, we carefully selected imagery and videos Onex already had and supplemented them with stock imagery to up-level their look. My favorite was a timelapse of downtown Erie that we used on their homepage banner video (below) with these brilliant orange bursts caused by raindrops on the camera lens. We gave the banner video a vintage look to pay homage to the town’s peak manufacturing heyday in the 60s. We also found a lit-up skyline of Erie to use for the footer. Not only does Onex’s team LOVE their new brand, but they now say that using their new website is “a breeze.”
Onex’s Marketing Machine
“Whatever you’re doing, it’s working. We’re going gangbusters! You've been with us for 2-3 years? There’s no way another agency would have the experience or wherewithal to learn everything about Onex that you have accumulated over that time period.”
– Patrick Laskey, President of Onex, Inc.
Onex is officially our longest-standing customer and it feels amazing to watch all of their growth and success and know that we’re contributing to that. From blogging, videos, and social media marketing to targeted ad campaigns and PR to tradeshow planning and booth design, we make sure the Onex brand is showing up in all the right places.
And it’s working! I’m not just talking about vanity metrics here either. Yes, they’ve seen increased web traffic and social media engagement but the proof is in the amount of qualified in-bound leads they’re seeing and how much easier it is for their sales team to close a deal.
When we say we love our customers, we mean it! And since Onex was our first, they’ll always hold a special place in our hearts. Especially knowing that the feeling is mutual.
Want a RAD brand and marketing machine?
Schedule a quick 15-minute call with Emily HERE to figure it out. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
Learn more about our Radical process here.
