Teltron Manufacturing
“Holy f*cking shit - the videos are AMAZING!!!! First time I didn’t get kinda weirded out by myself on film.”
Teltron Engineering has evolved over three generations, starting in 1967. Steve took over from his grandpa in 2007-2008 and has been making big moves ever since to grow the company from barely scraping by to thriving.
Teltron’s old website
When he came to us, he was getting ready to pick up his entire shop and move from an old, rundown 16,000 sq. ft building to a brand spanking new and modern 35,000 sq. ft. facility. The move allowed Teltron to optimize and expand existing capabilities (sheet metal fabrication, machining, welding, powder coating) so they can continue to provide stand-out service to the semiconductor, automation/robotics, lab equipment industries.
Steve recognized a significant shift in the regional competitive landscape, as a lot of shops were aging out and shutting down. His plan was to strategically position Teltron to pick up the slack. But his website was actively holding him back from realizing this vision.
There were error codes at the top. Things were broken. Nothing reflected the pride, the culture, or the massive transformation happening inside the building. The advanced, automated, agile shop they had become, nor the good-natured culture that said, “we take our work seriously but not ourselves.” It felt cold and impersonal, full of stock photography and cookie-cutter messaging.
And the old name — Teltron Engineering — didn’t fit anymore. They weren’t an engineering firm. They were a full-blown manufacturing operation doing machining, fabrication, paint, powder, assembly…the whole start-to-finish deal.
So we fixed all that!
What Teltron Needed
Teltron needed a brand that reflected who they had become. A brand that felt energetic, personal, and unmistakably theirs. Steve needed a clear, cohesive story — one that connected Teltron’s legacy with its future, showcased the new facility, and communicated the full start-to-finish manufacturing capabilities they’d built over the years. He also needed a name and identity that matched reality.
We recommended a full rebuild because Teltron had outgrown its old identity. They needed a modernized, people-powered brand and a standout web presence that would:
– highlight their expanded capabilities and facility
– create immediate trust with midsize manufacturers and government/defense buyers
– reflect the culture and personality of the team
– position Teltron as the modern, agile, next-generation shop they had already become
This meant updated visual language, clear messaging, a refined name, a tagline rooted in Teltron’s real values, and a website that finally showed the pride and momentum inside the building. To put it simply, Teltron needed a brand their team could be proud of.
Building the Brand
During the Buildout™, we pulled out the threads that mattered most — the legacy, the unique name (Steve’s grandma might’ve been an OG Star Trek fan?), the people-first culture, the positivity, the sense of momentum, the clean-and-organized shop aesthetic.
We rebuilt everything from the ground up.
A brighter palette.
Clean, modern typography with a little tech edge.
Dynamic angles and white overlays.
Professional photography that puts people front and center.
A refined logo with equal lettering (no more elongated T).
And the updated name: Teltron Manufacturing.
The tagline nearly wrote itself: Powered by People.
Steve saw the mockup and immediately said, I like it.
The Result
By the end of the day, Teltron had a brand that finally matched the shop they’ve already become.
A bold new homepage that actually reflects their energy.
Swag for the team and customers.
A modern identity built for growth.
Professionally produced “About Us” and customer testimonial videos
Social templates and their own custom content bot so their new sales guy could run with it (and he has — hard).
Steve is already seeing the ripple effect. When you have a brand that feels like you, you actually want to use it. You want to share it. You want people to see it. That pride becomes fuel.
Record months following the launch were the proof in the pudding.
Teltron didn’t need to be reinvented.
They just needed the world to finally see who they are: a young, energized, people-powered manufacturer with a legacy worth telling and a future worth betting on.
Ready to start magnetizing your people?
Schedule a quick 15-minute call with Emily HERE to figure it out. No sales pitch, no gimmicks, just a quick introduction to see how we jive.
Learn more about our Radical process HERE.
