Make Big Profits and
Even Bigger Impact with
a Radical Brand
Your shop already has the grit, guts, and story. We help turn it into a brand people remember.
The raddest of shops stand against something as much as they stand for something. When your shop is rebellious and unafraid to show it, you magnetize your people.
Don’t waste precious energy and resources on boring, cookie-cutter marketing.
You already have the raw material; it’s time to let it shine.
We help turn your shop’s story, expertise, values, and personality into a Radical Brand that has perfect-fit customers and talent lining up to work with you.
Our BS-free process makes you think big, get laser-focused, and walk away with the tools you need to build the business you’ve always imagined — in just a few days.
Marketing doesn’t have to suck. →
“The whole process has been hands-down the best experience I’ve ever had with any marketing company. It’s just so much fun.”
Steven Coleman
Co-Owner//Colewell Automation
Built for small shops
with big plans.
If you’re a machine shop, fabricator, tool & die maker, equipment builder, or in the manufacturing world, Marketing Metal was built for you.
Especially if your shop has grown, expanded capabilities, or pivoted, but the marketing got left behind.
You don’t need more random tactics. You need a Radical Brand that can take you into the future you’re building.
Necessary Sh*t
A powerful brand design and message that takes a stand and builds a loyal following.
A laser-focused marketing plan that makes the best use of your limited dollars.
A stupid-simple marketing machine that WORKS and that YOU have control over.
Content that has your perfect prospects excited to send you an RFQ–and a PO.
A marketing partner that understands your business and values your time.
Unnecessary Sh*t
A long drawn-out website development process with zero strategy.
Half-cocked sales materials that look like your friend’s 12-year-old kid made them.
Boilerplate marketing tactics that weren’t designed for small shops with big plans.
Worthless marketing trends that will never get you the results you need.
A bloated website that doesn’t convert eyeballs into long-term customers.
Website security issues that take you offline and scare off your customers.
Our BS-Free Process
→
FIT CALL
Meet Emily, talk shop, and see if Marketing Metal is the right fit.
THE SETUP™
Dig into your past, present, and future to map the right strategy forward.
THE BUILDOUT™
Build the brand, website, sales tools, and marketing assets your shop needs.
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Finally, an agency
that gets it.
Most agencies are built to keep you dependent. As the anti-agency, we help you build the brand, tools, and confidence to market your shop.
Our founder, Emily Joann Wilkins, is a Certified Manufacturing Master™ who comes from the industry, built her career in marketing for small shops, and is well-known and loved by manufacturing players all over the US.
Together with a sharp, creative, quality-minded team, she helps job shops think BIG, get laser-focused, and walk away with exactly what you need to reach your specific goals.
You’re not just hiring a team.
You’re joining a network.
Marketing Metal has built a powerful network of manufacturers, partners, and people who want to see job shops win.
Impactful introductions, invaluable visibility, and pure, heartfelt business-owner gold are just part of the deal when you work with us.
Ready to become a Radical Job Shop?
Schedule a 15-minute call with Emily to see if Marketing Metal is the right fit. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
Why You’re Gonna
LOVE US
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WE ♡ SMALL SHOPS
We LOVE this work. We’re obsessed with helping vital small manufacturing businesses like yours thrive and we’re here to make sure you get what you need.
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PROCESS ON LOCK
We know how to keep your project moving forward without stopping or waiting on you–we know you’re busy! Your time will be limited and you’ll always know what to expect, when.
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WE CARE A LOT
Building a brand is a personal process. Your business is your baby and you have a lot riding on this. We listen deeply and lead you to victory with compassion.
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SOLID STRATEGY
Your brand strategy is the foundation of everything. We dive deep to make sure you have everything you need to shine your brightest.
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BEST IN THE BIZ
With decades of combined experience helping job shops magnetize the leads they need, we’ve already made the mistakes and learned the lessons so we can deliver the best outcomes.
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WE BECOME BFs
Our customers often become dear friends–we just can’t help it! We get to know you so well through our process and we have fun doing it!
See More Radical Job Shop Stories
From the Radical Job Shop Show to shop tours and more, our videos take you inside the shops, stories, and conversations shaping the future of manufacturing.
Intrigued but not ready to talk shop?
That’s cool. Join the Radical Shop Community to get shop owner gold delivered to your inbox every week — ideas you can implement ASAP to power up your business (and keep your sanity).