Job Shops Make BIG Profits and Even BIGGER Impact
When They Have
a Radical Brand
NO Bloated
retainers
Built for shops with big plans.
If you’re a machine shop, fabricator, tool & die maker, equipment builder, or custom manufacturer serving the industrial world, Marketing Metal was built for you.
Especially if your shop has grown, changed, or sharpened its capabilities, but your marketing hasn’t kept up.
You don’t need more random tactics. You need a catalyst.
Your shop already has the raw material.
Marketing Metal helps you turn your shop’s story, expertise, values, and personality into a Radical Brand.
That means clear messaging, sharper visuals, stronger sales tools, and a website that magnetizes your perfect-fit customers and talent.
NO Cookie-cutter campaigns
NO content
hamster wheel
Our BS-free process makes you think BIG, get laser-focused, and walk away with all the tools you need to build the business you’ve always imagined–in just a few days.
“The whole process has been hands-down the best experience I’ve ever had with any marketing company. It’s just so much fun.”
Steven Coleman
Co-Owner//Colewell Automation
The path from stuck to radical.
Fit Call
Meet Emily, talk shop, and see if Marketing Metal is the right fit.
The Setup
Dig into your past, present, and future to map the right strategy forward.
The Buildout
Build the brand, website, sales tools, and marketing assets your shop needs.
Necessary Sh*t
A powerful brand design and message that takes a stand and builds a loyal following.
A laser-focused marketing plan that makes the best use of your limited dollars.
A stupid-simple marketing machine that WORKS and that YOU have control over.
Content that has your perfect prospects excited to send you an RFQ–and a PO.
A marketing partner that understands your business and values your time.
Unnecessary Sh*t
A long drawn-out website development process with zero strategy.
Half-cocked sales materials that look like your friend’s 12-year-old kid made them.
Boilerplate marketing tactics that weren’t designed for small shops with big plans.
Worthless marketing trends that will never get you the results you need.
A bloated website that doesn’t convert eyeballs into long-term customers.
Website security issues that take you offline and scare off your customers.
We know the world you’re building in.
Manufacturing is the only industry we serve.
Our founder, Emily Joann Wilkins, comes from the industry, built her career in marketing, and leads a team that knows how to turn shop-floor expertise into a brand buyers trust.
Through shop tours, case studies, podcasts, events, and the Radical Shop Leaders Club, Marketing Metal has built a powerful network of manufacturers, partners, and people who want to see job shops win.
You’re not just hiring a team.
You’re joining a network.
Ready to become a Radical Job Shop?
Schedule a 15-minute call with Emily to see if our BS-free process is the right fit. No hard sales pitch. No gimmicks. Just a quick intro to talk shop and see how we jive.
Why You’re Gonna
LOVE US
WE ♡ SMALL SHOPS
We LOVE this work. We’re obsessed with helping vital small manufacturing businesses like yours thrive and we’re here to make sure you get what you need.
SOLID STRATEGY
Your brand strategy is the foundation of everything. We dive deep to make sure you have everything you need to shine your brightest.
PROCESS ON LOCK
We know how to keep your project moving forward without stopping or waiting on you–we know you’re busy! Your time will be limited and you’ll always know what to expect, when.
BEST IN THE BIZ
With decades of combined experience helping job shops magnetize the leads they need, we’ve already made the mistakes and learned the lessons so we can deliver the best outcomes.
WE CARE A LOT
Building a brand is a personal process. Your business is your baby and you have a lot riding on this. We listen deeply and lead you to victory with compassion.
WE BECOME BFFS
Our customers often become dear friends–we just can’t help it! We get to know you so well through our process and we have fun doing it!