Dynamic Machine
“If you are looking for a way to improve your brand, express who you are, and communicate what you can do for your clients, I cannot recommend Emily enough. After multiple interviews with me, she [understood] what it was I wanted to convey for my company even if I didn’t completely understand it myself. :) Well done Emily!”
Marketing Metal’s Radical Brand philosophy is bold and authentic, but every brand we craft is designed to match the vibe our clients want to share. Dynamic Machine in Zeeland, Michigan, is the perfect example of how we partner with clients to create their unique version of Radical. Together, we took Jeff’s vision and values and built a brand rooted in integrity, precision, and professionalism—a brand that truly reflects who they are and where they’re headed.
The Challenge:
Dynamic Machine, founded in 2015 by Jeff Kunkle, has earned a stellar reputation for integrity, reliability, and speed in precision machining. However, as his company grew from a one-man shop, Jeff recognized the need for a stronger digital presence and cohesive brand identity to stand out as the go-to partner for manufacturers in the automotive, agriculture, and defense industries.
Jeff’s vision centered on one key theme: “Integrity.” It’s the foundation of everything he and his team do and had to shine through in the new brand.
The Solution:
We started by transforming Dynamic Machine’s brand identity. Their retro-inspired logos had charm but didn’t tell a clear story. We streamlined their look into a unified branding system with elegant colors, clean typography, and professional imagery—a style that resonates with their values and appeals to their audience.
A brand goes beyond logos and taglines—it’s about bringing your story to life. From candid team shots to detailed equipment close-ups, we showcased their expertise and dedication to precision. Paired with messaging highlighting their commitment to quality and integrity, these visuals brought the brand to life.
We refined their messaging to focus on what customers care about most: Dynamic Machine’s ability to deliver high-quality, repeat machining work—quickly and accurately. By weaving in stories and testimonials, we added a personal touch that connects with customers on a deeper level.
Dynamic Machine’s new website, built on Squarespace, is now the digital hub of their brand. It’s sleek, intuitive, and designed to turn visitors into customers. The site leads visitors through their capabilities, success stories, and values, with clear calls to action encouraging them to book a consultation or request a quote.
We didn’t just build a brand—we equipped Jeff and his team to carry it forward. Here’s how:
Marketing Materials: Swag and brochures for events and tradeshows that leave a lasting impression.
Social Media Profiles: Optimized LinkedIn pages to boost visibility and credibility.
Custom Canva Templates: Ready-to-use designs for sharing updates, success stories, and expertise with ease.
To top it off, we hosted a hands-on marketing workshop, empowering the team with the skills and confidence to make the most of their new tools and extend their brand’s reach.
The Result:
Dynamic Machine now has a cohesive, professional brand that reflects their values and expertise. Their website and marketing materials showcase what makes them unique, helping them connect with customers and grow their business in a competitive market.
Wish your marketing was this RAD?
Schedule a quick 15-minute call with Emily HERE to figure it out. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
Learn more about our Radical process here.
