TORQ Manufacturing
“You are awesome at what you do and a genuinely good woman helping the industry, companies, and individuals reach their fullest potential. Thank you!”
Small businesses are constantly changing. Sometimes you pivot so many times over so many years that your original identity doesn't make sense anymore. That was the case with Blue Sun Manufacturing.
The Challenge:
Fourteen years ago, Kyle Ellis founded Blue Sun Manufacturing with a focus on LED lighting components. As the business evolved into a precision machining leader, the name no longer captured the brand’s identity or direction. Blue Sun’s name and branding felt misaligned with their reputation for reliability, quality craftsmanship, and innovation.
Kyle had big ambitions—scaling to $6–$10 million in sales, attracting top-tier customers, and becoming a trusted name in precision manufacturing. But to achieve that vision, the company needed a transformation that would resonate with their market and stand out from the competition.
The Solution:
The first step in the transformation was renaming the company. Blue Sun Manufacturing became TORQ Manufacturing—a name that speaks to strength, precision, and forward motion. We developed a clean, sophisticated logo that visually communicates the company’s energy and focus.
We didn’t stop at the name. TORQ’s new visual identity was designed to elevate their reputation while staying approachable. From bold, professional photography to curated imagery showcasing their processes and team, the brand tells a story of craftsmanship and reliability. The new design system unifies their branding across all platforms, creating a polished, professional look that exudes confidence.
The centerpiece of TORQ’s transformation is their new Squarespace website. Built to showcase the company’s capabilities and expertise, the site provides a seamless experience for visitors while driving action. It features:
Human-centered visuals: Highlighting the team’s skill and passion.
Bold messaging: Focused on TORQ’s high standards and strong partnerships.
Testimonials and success stories: Bringing their expertise to life.
Clear calls to action: Making it easy for visitors to schedule consultations or submit RFQs.
To sustain TORQ’s momentum, we implemented a streamlined marketing system and hosted a hands-on workshop. The goal was to empower Kyle’s team with tools they could easily manage and a strategy they could confidently execute. By focusing on consistency and simplicity, we ensured their new brand would stay visible and impactful without overwhelming their resources.
The Result:
TORQ Manufacturing now has a bold, cohesive brand that reflects their values and expertise. Their new name and visual identity resonate with the high standards and strong partnerships they’ve built, positioning them as a leader in precision machining.
The website and marketing materials effectively communicate what sets TORQ apart, attracting ideal customers and creating lasting impressions. Most importantly, Kyle and his team have the confidence and tools to drive their brand forward and scale their business with purpose.
Within a few months after we launched, TORQ is having record months and excited to go after more perfect fit customers, knowing they have the brand to support those efforts.
“I have enjoyed working with you and appreciate the work you’ve done and the excellent results.”
Wish your marketing was this RAD?
Schedule a quick 15-minute call with Emily HERE to figure it out. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
Learn more about our Radical process here.
