Turner Process Solutions
“Thanks to Emily and her team at Marketing Metal for their work on getting my new branding spot on with a truly unique quality catchphrase!”
Turner Process Solutions recently transformed into a powerhouse in industrial automation and controls, with David Turner at the helm. The initiative wasn't just about business growth; it was about setting a new standard in process and material handling.
We rebranded Turner Process Solutions to showcase its industry-leading expertise. The rebranding journey led us to create a narrative that dives deep into the complexities of their operations, illuminating the team's innovative approach to functional safety analysis and systems integration. The revitalized website now reflects this narrative through dynamic content and interactive elements that guide visitors through the company's comprehensive services.
The consistent visual theme across platforms, including a striking blend of bright blue and light grey against a dark backdrop, now mirrors the precision and professionalism at Turner’s core.
To broaden brand engagement, we crafted memorable merchandise like witty stickers and sleek business cards, alongside a detailed brochure. These materials aren't just promotional; they encapsulate the essence of Turner’s commitment to quality and precision.
Our digital strategy revolved around amplifying David’s extensive industry knowledge. By boosting the frequency and quality of posts on platforms like LinkedIn, we positioned him not just as a leader, but as a key influencer in the engineering sphere.
We streamlined the initial client interaction, introducing a straightforward 15-minute "fit call" to identify and address client needs efficiently. This approach, combined with clear, tiered pricing visible on the website, has made decision-making easier for potential clients and set Turner apart from the competition.
We kick-started a content strategy that begins with manageable goals: one blog post and two social media updates weekly, scaling up as we gain momentum. Our goal was to highlight common industry challenges and how Turner solves them, making the content not only informative but also engaging.
With these changes, Turner Process Solutions has not just updated its image but has also enhanced its operational efficacy and market engagement. David and his team are now better equipped to lead in their field, backed by a brand and digital presence that truly reflects their expertise and forward-thinking approach.
Wish your marketing was this RAD?
Schedule a quick 15-minute call with Emily HERE to figure it out. No hard sales pitch, no gimmicks, just a quick intro to see how we jive.
Learn more about our Radical process here.
